The journey started exactly 17 years ago where a younger me was running a digital record label, it was an exciting task, being able to create hype prior to a release or an event hosted by my label, i was hooked, Social Media Marketing, Content Marketing, Email Marketing are strategies that have resulted pivotal for the survival of the business during the shift from hard copy media to digital media.

Eventually i shut down that operation to go deeper into discovering the various facets of online marketing to the point that in order to test what i was learning i was offering free marketing services to local businesses.